Double or Even Triple your Practice by Building Patient Loyalty

Healthcare is a Business

Two pillars support large practices 

  • Acquiring new patients, and
  • Patient retention/AKA “Patient Loyalty”

You already know how to acquire new patients.  If you didn’t, you’d never have survived your first year in practice.

But … let me suggest that getting new patients can make you feel like a hamster, running on a wheel, if you’re losing them nearly as fast as you’re acquiring them.

Change this by “closing the back door” and watch your practice grow, measurably faster, with no extra effort trying to get more new patients.  Closing the back door is like building a dam across a stream to create an ever-expanding reservoir … your patient base.

When I learned this secret, I took the appropriate steps to boost my patient retention, AKA, Patient Loyalty.

Doing so took my own patient retention number from 9 to 29 in just a few months … more than triple!  I watched my practice grow.  And it grew some more … and then more. Within just a few years, I found myself working four successful practices.

We can calculate patient retention precisely.  It’s “visits per new patient”.

To calculate your retention (your “Patient Loyalty”), divide the total number of visits by the number of new patients in the same time-period.

For instance: If you have 500 patient visits in a month, and fifty new patients in that same month, your retention would be 10 … 500 divided by 50.

If you again had 50 new patients, but your retention rate were 20 instead of just 10, your total patient visits would be 1,000 for the month instead of just 500 … doubled; without one single extra new patient.  In both scenarios, you only had 50 new patients.

Boost retention and boost your practice … exponentially.

What steps can you take to reliably increase Patient Loyalty? It’s an actual science.

Practice consultants tell us that patient retention comes from patient education.  That’s close, but it’s not exactly right.  According to statistics, a lack of communication from the doctor is the number one stated reason that patients leave a practice.

It’s not because the patients got well.   It’s not because they’re still in pain.  It’s not because the price is too high.   And it’s not because they had to come in X number of times.

It’s because the doctor wasn’t communicating with them. The word “doctor” means “teacher”.  They expect that from us.  Stay in touch.  Tell them what they need to know.

The challenge most chiropractors have is that they just don’t have the time to invest in meaningful conversations with patients.  It teaches patients to linger in the treatment room.  That backs up your schedule.  Then you lose credibility.

And then, after a full day of working with patients, most of us need to stop and regenerate instead of calling or emailing our patients into the evening hours or on weekends.

I’m Dr. Rick Boatright, D.C.  I practiced for 33 years.  Now I’m semiretired and I write.  I’ve been writing for years – ever since I learned about this retention secret. I especially love writing to patients.

But I realize that not all doctors enjoy that.  And not all doctors want to take the time, spend the effort or learn the marketing secrets of direct-response copywriting.

There IS a secret to doing this, however.  For nearly ten years I wrote off the top of my head.  I thought I was was writing good marketing copy, friendly and conversational.  But my retention number was at nine. So, I was missing something.

With retention below 13, a practice struggles to stay alive.  Retention from 14 to 24 represents a viable practice, but not much steady growth.

Ideally, a chiropractic office should be at 30 or more to enjoy a vibrant, healthy, increase over time.

In 2012, I took up the study of copywriting (“writing copy”, not “copy-righting ©”).

I learned how to write pieces that get an immediate response. That’s what helped me turn the corner.

To capsulize: the second-most effective non-face-to-face communication with people is email (right behind texting).  Then social media.

A small investment in these areas brings a big return.

10 new patients with a retention of 10 gives you 100 patient visits.  The same 10 new patients with a retention of 30 gives you 300 patient visits.

So, retention is more important to total visits than new patients!  And I can show you how to boost this Patient Loyalty number.

There’s an immense value in setting up a series of emails in an “autoresponder.”  Put a new patient’s name in your contacts list and the autoresponder does the rest.

You, the sender, determine the date- interval and you determine what each email says.  We write the series once and the autoresponder sends the series out, in sequence, to every new patient when we add them to our list.

There are four kinds of emails.  Each is designed to get a specific response.  So there are lots of possibilities.

They all communicate with your patients, addressing them by their first name.  And they can all have YOUR name at the bottom.

With autoresponders, YOU stay in touch … on a regular basis … but without investing extra, valuable time and effort, over and over again.

There are also secrets for getting your e-newsletter read over a snail-mail piece.  That’s the next logical step after your autoresponder series.

Keeping in touch with a one-page e-newsletter once a month keeps you in the forefront of patients’ minds.

Do it electronically and it’s a matter of creating the letter and then clicking once to send it to everybody at the same time.  It creates a powerful presence in their awareness.

Regular communication equals more loyalty.  Scientifically.

But it has to be personal – not canned.

These two approaches alone … an autoresponder series and an e-newsletter … can catapult your retention. IF we don’t inadvertently sabotage our own efforts.

We warn our patients not to let friends “pop their joints.”  The advice is sound.  Having a professional is always the best bet.

The same holds true for writing to your patients.  It involves more than just writing off the tops of our heads.

Remember, your retention number is your “Loyalty Number.”  To boost your total visits, keep more of the patients you already have.  Do that by staying in touch.

Save time and effort.  Stop wasting marketing dollars that produce such small returns.  As a professional, I want to create a personalized package for your practice.

Eight emails for your autoresponder, over a period of  eight weeks introduce you and your practice to new patients.  It brings them in to your practice-family and initiates loyalty.

The first one goes out the first night, after the patient exam.

Once the patient is on your computer list, this happens automatically.  You never have to think about it.

The next one also goes out a few days later but still in the first week.

The next four go out weekly for one month.

The last two go out every other week for a month.

So you’re always in their awareness, but you’re more and  more considerate about THEIR time.

Follow that autoresponder series up immediately with a monthly e-newsletter FROM YOUR PRACTICE.  I can write that for you.  You don’t want send some canned, generic thing that’s cold and impersonal.

Transfer names from the autoresponder series to the e-newsletter list as a standard, patient-management procedure.

Keep your patients educated on the latest things YOU’RE learning and the coming events in your own practice.  Keep the communication from YOU. Keep it interesting, and they’ll actually read it … then ACT on it.

Or pick just one strategy if you’re on a budget.  I also have an editing service if you just want a pro to review what you write.

The bottom line is that I’m here to serve you.  I want to help you shore up that second pillar of your practice … Patient Loyalty.  Because THAT’s where your long-term success lies.

Call me. I know how to pick the right wording.  I know the right sequence to get the response you’re looking for.  I’m a professional.  Together, we can make a major impact on your total visits without any significant changes in the number of new patients you have to find.

PLUS! … It’s MY time and writing efforts, rather than yours.  You just keep on being the doctor.  Use a fellow chiropractic marketing professional to kick your marketing up a notch.

Don’t worry, I guarantee satisfaction with my work.

I’m Dr. Rick Boatright, D.C.  I’m a lifetime member of the American Writers and Artists, Inc. Circle of Success and an active member of the Professional Writers Alliance.  My specialty as a certified copywriter is writing for the alternative health field.

Visit my website to see a more complete array of services I offer.

Call or text me at (928) 243-5665.  Or email me at .  

P.S.  I can also help with Facebook ads, banner ads, pay-per-click ads, ad inserts, content, web pages and more.  But email and an e-newsletter package is where I recommend starting.  Boost your Patient Loyalty to make your new patient visits even more significant to your bottom line!

Sciatica, a misdiagnosis

The Most Misdiagnosed Condition in Healthcare

One of the most sinking feelings a chiropractor can experience happens when the patient gets up off the table after half a dozen visits and says, “It’s a little better, Doc, but I’m still in a lot of pain.  When can I expect some significant relief?”

When it comes to limited success with sciatica, it’s usually because more than half of the diagnoses of sciatica are wrong.  When patients place a hand on their hip and tell me they have sciatica, I know beyond any doubt that it’s NOT sciatica.


Because the sciatic nerve doesn’t “live” there.  Individual, smaller nerves form into the sciatic nerve bundle beneath the sacrum.  Then the sciatic nerve comes from the outer, lower third of the sacrum. From there, it goes down the CENTER of the back of the leg.

The sciatic nerve never comes anywhere near the top of the hip … ever.

Why do doctors diagnosis this as sciatica?  It’s a word-association game.  They’re taught that any time they hear, “buttock pain that goes down the back of the thigh,” it’s automatically sciatica.”  But that’s not any more accurate than saying, “when you see a vehicle with four wheels, it’s a Cadillac!”  It’s jumping to conclusions without enough information.

In more than half of the “sciatic” cases I’ve worked with, it wasn’t sciatica at all.  It was Cluneal Nerve Entrapment.

It’s the cluneal nerve that lives at the top of the hip about 1 ½ to 2 inches out to the side of the little dimples at the bottom of your back.  And the part that goes down the back of the thigh isn’t really in the CENTER.  It’s slightly off to the outside and usually only goes halfway down the thigh.

At the hip, the cluneal nerve has to descend through a tunnel called the osseofibrous tunnel.  This is kind of like carpal tunnel syndrome, except in our hip instead of your hand.

The secret to successfully treating Cluneal Nerve Entrapment is, of course, a correct diagnosis.  Then the doctor has to treat the nerve entrapment directly.  With a correct diagnosis and proper treatment, success can be astounding!

If you have long-term or repeating “sciatica” ask your doctor to look into Cluneal Nerve Entrapment.  It could give you your life back.

Watch this video for more information.

Want your doctor to be able to diagnose treat Cluneal Nerve Entrapment?  Send him or her here.

Non-surgical Therapy for Carpal Tunnel Syndrome

Non-surgical therapy for Carpal Tunnel Syndrome

POINT NUMBER ONE:  Carpal Tunnel Syndrome (CTS) is not a disease that you catch.  It’s not a disease that you develop.  It’s not a disease … period.  It’s SYNDROME.

Wikipedia defines a “syndrome” this way: A syndrome, in medicine and psychology, is the collection of signs and symptoms that are observed in, and characteristic of, a single condition.

Therefore, it’s important to understand that CTS is simply a collection of symptoms that are characteristically found together at the wrist and hand.

POINT NUMBER TWO:  There are specific criteria for identifying the syndrome.

  • The symptoms, which may include pain, tingling and/or numbness, have a distinct and limited location:
  • The location on the palm side of the hand is from near the wrist all the way to the fingertips, in the thumb, forefinger, middle finger and half of the ring finger.
  • The location on the back of the hand is the fingers only, from the knuckles to the fingertips, in the same fingers.
  • If the symptoms are in the whole hand, it’s NOT CTS. If the symptoms are in the little finger and half of the ring finger, it’s NOT CTS.

So, general symptoms in the hand and wrist are, by definition, something other than CTS. 

POINT NUMBER THREE:  The carpal tunnel is an actual tunnel formed by the shapes of the eight carpal bones in the wrist on the back side of the hand ad by a tendon called the retinaculum on the palm side of the hand.  These form a tube or tunnel for the nerves, tendons and blood vessels to move freely as we move our wrist.

POINT NUMBER FOUR:  CTS results when something compromises the SHAPE of the tunnel, causing extra friction on the structures that pass through the tunnel.

POINT NUMBER FIVE:  Standard medical treatments of CTS may include wearing a cock-up splint and taking vitamin B6.  As you can see, both of these strategies only address symptoms rather than doing anything to re-open the shape of the carpal tunnel.

In long-term or severe cases, medical approaches do include surgical procedures to open the tunnel by scraping tissue away.  Unfortunately, in a significant number of cases, the scar tissue that forms following these surgical procedures re-compromises the tunnel and the syndrome returns.

In some trauma cases or when bone formation in the tunnel has deformed, surgery offers the only solution.  However, in most cases that’s not the problem.

POINT NUMBER SIX:  If you’re looking for Non-surgical therapy for Carpal Tunnel Syndrome, the good thing is that you don’t have to cut a wrist open to change the alignment of the bones in the wrist so that the tunnel can open up again.

Some skilled chiropractors have specific training in working with the eight carpal bones, and the two arm bones that connect with them.  These chiropractors can identify which bones need to be adjusted and which ones are aligned properly to maximize the space in the carpal tunnel.

Some of these chiropractors include those who are advanced proficiency rated in a technique called the Activator Method.  Other chiropractic techniques may be able to address these tiny bones individually as well, but this technique is exceptionally effective in my opinion. 

POINT NUMBER SEVEN:  If you decide to contact a chiropractor about a CTS challenge, be sure to ask if the doc is trained in identifying which specific bone or bones need to be adjusted and if the doctor knows how to isolate the adjustment to one wrist bone at a time.  He or she should have a criterion to identify which bone needs to be addressed and when the adjustment has been successfully executed.

As for the cock-up splint, I think of it as not much more than a Band aid.  The vitamin B6 could help however.  Pick up some at your local health food store.

Dr. Boatright, D.C., practices in Mesa, AZ.

See his books on Amazon at

A Better Way to Use Your Marketing Dollars

How to mismanage a lot of time and money with your marketing. 

If you never remember any other thing the experts tell you about marketing, PLEASE remember this.  You can write the most powerful, copy ever written; copy that explains everything so well people simply cannot resist buying.

BUT, if you start it this way, people won’t even bother to read it.  It’s so common it’s scary.

What’s the secret?

When we start our copy out in the first person … I, we, hello – I’m so and so, etc. … everything we say after that is lost.  Maybe not 100% of the time, but at least somewhere in the high 90’s percent.


First, because people don’t really care about the writer.  They’ve spent their whole lifetime investing in themselves – hard work – lots of money – lots of dreams and sacrifices.  They want to know how they can make their own efforts pay off in their own lives.  Almost everything else represents distractions.

Second, time is a huge issue for nearly everybody today.  Seconds count for most people.  We know that by the way people honk their horns at stoplights when the light turns green and it takes a few seconds for the person in the front car to recognize that.

Realistically, we have somewhere between one and two seconds to grab a reader’s attention.  So, your headline has to reach out and grab their attention like a bulldogger at a rodeo.  It has to be about your reader rather than anything you have, or sell, or who you are, or what service you offer.

Then, the next few sentences (the ‘lead’) have to HOLD their attention.  Nothing like jumping onto a steer and then losing our grip on his horns.

How do we do that?

We make … or imply … a promise.  My headline above implies a promise.  It implies I can tell you how to avoid losing time and money, but market anyway.  It’s the “promise.”

The next few sentences – my lead – suggest that I have the secret, and that if you continue reading, you’ll get that secret it too.

And now you have it.  1) Use an attention-grabbing headline that promises your reader a reward if they keep reading. 2) Suggest or imply their reward if they will just continue reading the body your message … without telling them ahead of time what your message is. 3) Only then is it safe to begin offering the meat of your message.

The sequence we use to give our messages is as important as the messages themselves.

#Dr Rick Boatright, D.C. writes commercial copy and authors books.  He also works part time with horses as a chiropractor in Central Arizona.  Visit his web sites at,,,

Long-Term, Mid-Back Pain

Long-Term, Mid-Back Pain

Chiropractors are experts at adjusting the spine.  A major portion of the spine is the mid back … any vertebra that has a rib attached.  That includes nearly half of all the vertebrae.

But what about people who experience mid back pain almost constantly, even if they’re going to the chiropractor regularly?

If you’ve ruled out disease processes like bone infections or cancers, and if you’ve ruled out compression fractures and rib misalignments, there’s another avenue to examine that can often make a noticeable difference – a torqued sternum.

With a torqued sternum, the top shifts toward one side of your body and the bottom shifts toward the opposite side.  Because of that shift, the joints where the ribs connect to the sternum in the front can’t move properly.  They get slightly “stuck.”

Ribs are like bucket handles.  They connect to the spine in the back and to the sternum in the front.  If the rib is stuck on either end, the symptoms can be mid back pain or chest pain, shortness of breath or any combination of those.  If you correct joint function at one end of the rib without correcting function at the other end, the symptoms can return again and again.  Because you’ve only addressed half of the problem.

That’s one reason a torqued sternum is often mistaken as heart problems, even when all the heart tests come back in the normal range.  Chest pains from a torqued sternum can closely mimic heart disease symptoms.

Correcting a torqued sternum is a simple procedure, especially when done by a chiropractor with an instrument like an Activator or an Impulse.  It’s simply a matter of taking both the top and bottom of the sternum back toward the center line so that all the rib joints can move freely and correctly again.

If your chiropractor needs more information, have him or her contact me at


Dr. Rick Boatright, D.C.

See Dr. Boatright’s books at

Is Menopause a Disease?

Is Menopause a Disease?

In a word, the answer is “hardly!”  Women have been going through menopause as a natural part of life for eons.  In many cultures, for instance, post-menopausal women are looked upon as women who have attained a status of wisdom and respect within the community.  In our modern, Western culture however, we’re unduly influenced by commercial images and hype from media who have contracted with drug firms to sell their products.

Only a small percentage of women actually experience difficulties with menopause and this small percentage includes women who’d experienced surgeries and had other difficulties with their reproductive systems.  Doctors don’t have as much occasion to see healthy women going through menopause because these women have no reason to seek care.  Therefore the medical profession makes most of its conclusions based on clinical experience with those women who are problematic already.

Unfortunately, in medical circles, menopause is viewed as an inevitable estrogen deficiency “disease” that all women will contract and that the “disease” needs to be “treated” with the estrogen.  The research, however, shows a different picture.  With menopause, a woman’s estrogen production decreases to about 40 percent of previous levels.  That’s still enough estrogen to provide adequate amounts for normal female body functions.  Just to make sure, nature provides a back-up plan.  Ovaries aren’t the only producers of estrogen.  Fat cells produce it as well.  This is one reason why women reaching middle age naturally tend to put on a little extra body fat.  Statistically, slightly heavier women past menopause actually produce more estrogen than slender women during normal child-bearing years!  So estrogen deficiency is not the real problem.

Estrogen in the absence of progesterone, however, is a BIG problem.  For instance, Dr. John R. Lee, a medical doctor with a women’s practice in Mill Valley, California for 30 years, says in his book, “What Your Doctor May Not Tell You about Menopause,” that estrogen in the absence of adequate amounts of balancing progesterone is responsible for 100% of uterine cancers.

What a woman’s body actually stops producing in adequate amounts at menopause is progesterone.  Progesterone is the hormone that helps a woman carry a baby to term, so doctors disregard it after menopause.  HOWEVER!  Progesterone is also the precursor – the vital building block – for all three of the estrogens, the thyroid hormones, your neurotransmitters (the chemicals your nerves use to communicate with each other [and your brain is primarily nerve cells]) and the most effective stimulator in existence, for creating and maintaining optimal bone density!

Want to find out more?  I think every woman should!  There is an excellent book on the subject, the one mentioned above by Dr. John R. Lee.  It’s the most complete and the easiest to understand text on the subject I’ve ever seen, including the required medical reading in my educational studies.  This one’s written for the public, however, so you don’t need a medical dictionary to follow it.  It’s available on Amazon .com.  Do yourself a favor and read it.  You’ll discover in no uncertain terms that menopause is NOT a disease!


Dr. Rick Boatright, D.C.

See Dr. Boatright’s books at

Love and Cholesterol

Love and Cholesterol

AKA “The Rabbit Study”

When I was in school in the mid 1980’s, a professor told us about an interesting study.  Unfortunately, I didn’t write down the source or the authors, but I do remember the story.

In a research facility at a university in the US, a drug manufacturer prepared to begin testing a new cholesterol-lowering drug prior to its release to the buying public.

A special breed of rabbits, prone to high cholesterol, was to be used for the testing.  They were fed a special diet specially designed to spike their cholesterol levels for the study.

The day before the testing was to begin; the researchers tested the rabbits to ensure that the cholesterol readings were sufficiently high.  But one group of the rabbits hadn’t reached the desired levels.  It baffled the researchers.

The rabbits had all been in the same environment and fed exactly the same food.  Why was this one small group different?

After substantial investigation, the researchers discovered that the low-cholesterol group had all been located in cages at eye-level.  When the feeders came around, they tended to take this group out, hold them, talk to them and pet them lovingly.  It was the only difference in this group.

To test this theoretical finding, they reproduced the study in 15 other university settings and it produced identical results.  The group that was taken out of the cages and petted lovingly at feeding time always had lower cholesterol levels.

You’ll probably never see that study on a statin-drug commercial because it suggests something that can help us approach cholesterol control from a more natural approach.

What’s that? Have somebody take you out of your cage every day to love you, talk to you and pet you!  It may be one of the reasons why married people statistically live longer!


Dr. Rick Boatright, D.C.

(928) 243-5665

See Dr. Boatright’s books at

Women’s Heart Attacks

Women’s Heart Issues

Over the past few years, a friend … who is scientist … and I have discussed literature about how women’s heart attacks are different from men’s.  It turns out that female arteries are more elastic and flexible than those of men. So those arteries expand more easily and let SOME blood flow through rather than completely blocking off.

Consequently, the chest-crushing pain that guys experience with dramatic heart events doesn’t necessarily happen with women.  Instead, women may just feel chronically tired, weak, and maybe a bit “blurry-brained.”  In advanced stages of heart issues, women may develop a cough and chest congestion. But actual pain may not be part of the picture at all.

So it’s easy to overlook serious heart issues in women, who tend to push themselves anyway.

For instance, a week before I wrote this post, a patient of mine had been coughing heavily for several days and decided to stay home from work.  Later, I went to check on her.  She was coughing worse, slightly disoriented and shaking.

We decided she should go to the local urgent care facility, thinking she may have a case of pneumonia.  Flu was going around and lots of people were reporting pneumonia with this flu.  After five minutes in the urgent care facility however, they rushed her to the hospital … red lights and sirens … with heart issues PLUS pneumonia.

She was in ICU for four days.  Then they put a couple of stents in her heart and kept her a few more days.  They saved her life, even if she will have to use some prescriptions for a while.

If you’ve read many of my blog-posts over the years, you know that I encourage taking the most conservative path toward establishing and maintain health.  There are so many surgeries in this country that are unnecessary and so many drugs that should be taken only after we’ve explored all other avenues and found them short.

However, there comes a time when we do have to call on doctors who excel the most at emergency measures … medical doctors.  They do save lots of lives in dire circumstances.

But the primary reason I wanted to write this post is to warn women that just because you don’t have crushing chest pain or pain shooting down your left arm, you can’t rule out serious heart issues.  Be alert and be diligent.  Know what the signs are for female heart issues are and act on your hunches before they get to be crises.


Dr. Rick Boatright, D.C.

See Dr. Boatright’s books at

How to Use Vitamin C

Using Vitamin C

Linus Pauling won the Nobel Peace Prize in chemistry in 1954, primarily for his research into vitamin C.  We can surmise from his work that vitamin C plays several major roles in the health of living creatures.

Humans are different: There are three animals which don’t manufacture their own vitamin C.   We humans are one of those three.  So we have to get ours from an outside source.

In the animal world, among those that so create their own vitamin C, animals create what would be the average equivalent of around 4,000 mg of vitamin C when they’re healthy.  That amount increases to and average equivalent of around 9,000 mg when they’re fighting an illness or are injured.

I’ve used that information as a guide for decades.  When I’m feeling well, I take 4,000 mg per day.  When I feel a cold or flu coming on, or if I’m healing from an incision or an injury, I boost it up to 9,000 mg.  Those aren’t hard and fast numbers, however.

Therapeutic dose of vitamin C: One can boost the dosage of vitamin C for its maximum benefit by finding your individual “therapeutic dose.”  To find this individual dosage, increase your daily vitamin C intake by 1,000 mg per day until you experience a little diarrhea.  Then back off by 1,000 mg.  That is your individual therapeutic dose.  It’s the dose that can benefit you the most, individually, in healing situations.

Once you’re well and feel like it’s time to reduce your intake, DON’T drop it down all at once.  It could give you some scurvy-like symptoms and bleeding gums.  Reduce it by 1,000 mg per day until you’re back down to your regular daily dose.  Again, for me, my regular daily dose is 4,000 mg per day.

Smokers and vitamin C: Smokers should use about 2,000 mg per day more than non-smokers.  Smoking destroys vitamin C much faster.  That’s why long-time smokers develop lots of deep facial wrinkles.  The smoke breaks down the collagen in the skin and uses up the vitamin C quickly in trying to keep up with the repairs.

Vitamin C and healing: Vitamin C is a key component in the immune system, boosting our resistance to disease.  It’s necessary in wound repair.  I always keep a separate bottle of vitamin C around in addition to any other multi-vitamins or supplements I use.

Natural vitamin C versus synthetic: There has been an argument for dozens of years regarding whether or not synthetic vitamin C (ascorbic acid) is just as good as a natural source of vitamin C.  Chemists and many MDs say there’s no difference.  People who are sensitive to their bodies strongly disagree, as do I.  Even though scientists may not have found the key, measureable difference, the difference nonetheless exists and is noticeable by many users.

I always prefer to use a natural vitamin C.  Why settle for even a POSSIBLE second best?  I also want to use a combination of vitamin C and bioflavonoids.

Vitamin C with bioflavonoids: Bioflavonoids are found in rich quantities in the white material between the outer rind of citrus and the inner fruit.  They play a big part in the strength and elasticity of your blood vessels.

Need for a constant supply: And finally, understand that we use our vitamin C quickly.  Our bodies don’t store it, so we need a daily supply.  In fact, the ideal way to use a vitamin C supplement is to break your daily dose into two parts … one in the morning and the rest in the evening. Your evening dose will contribute to better sleep as well.

Use vitamin C liberally.  It can only keep you healthier!


Dr. Rick Boatright, D.C.

See Dr. Boatright’s books at

Who’s Doc Boatright

Who’s Doc Boatright?

Thirty-five years ago,before I was a chiropractor myself, I would love to have had a chiropractor as a friend.  It would have been nice to pick a chiropractor’s brain on a regular basis, just to help put my mind at ease.

Today, here I am with 30 years in the chiropractic field. The word “doctor” actually means “teacher” and I often find myself willingly in that role.  It’s a joy to help people get their lives back without them joining the “Zombie Apocalypse” of Americans swallowing half-a-dozen or more prescription drugs every day.  And a lot of those drugs are only to address the side effects of others!

This blog is dedicated to all readers who want a different opinion about their health, calling on an old chiropractor’s perspective.  I could get on a stump and preach about this to the world for the balance off my days.  So I’ll always have something to say here.  Check it out on a regular basis.

But this blog should be more than just my ranting.  It’s here to serve YOU.  So when you have a question about health … any question … ask me in the “comments” section.

Chiropractors have earned the right to put the word “doctor” in front of their names … because we actually ARE doctors.  We have to diagnose at the same level as any general practitioner in order to get our license.   The biggest difference is how we treat, rather than in our abilities to diagnose.

I won’t be able to answer all of your questions.  No doctor could.  I’ll only be able to answer parts of other questions.  Sometimes, however, my answers might be exactly what you need.  But I will be able to give you quality, professionally-based answers and insights that you won’t get from other sources.

Keep in mind that I’ve been doing chiropractic on people since the late 1980’s.  I’ve also been certified and working with animals (mostly horses and dogs) since 1998.  You’ll see both kinds of posts in this blog. So I’ll entertain questions about animals too.


Doc Boatright, D.C.


Doc Boatright, D.C.:

  • Three decades in chiropractic
  • Two decades working with horses, dogs and other animals
  • Author of several books
  • Direct-response copywriter
  • See my writers site at com

Dr. Rick Boatright, D.C.

See Dr. Boatright’s books at